Database Development
Consolidate and store all your data for single-source business intelligence access and analysis with RealTime’s proprietary database system built uniquely for the food industry.
Managing Information.
THE POWER OF A DATABASE AT YOUR DISPOSAL
The foundation of our technology is a proprietary, web-based system called IRIS™. This powerful database automates every step of marketing program execution and offers our food industry clients the unique ability to track program activity from their desktop.
IRIS™ stores contact and demographic information, provides invaluable reporting and business intelligence that integrates transaction data and participation activity from all constituent levels. Another key function of the IRIS™ database is combining demographics with lead activity tracking for direct marketing, promotions, rebates and loyalty programs. The power of IRIS™ creates a seamless, real-time service synchrony.
SOLUTIONS